What is Domain Authority, and How does it Influence SEO?

Domain Authority is a popular parameter used by several companies to access the optimization score of their website. You must be wondering:

  • Can I trust this metric?
  • Does it provide any direction in which digital strategies are heading towards?
  • Shall we try to improve it and make it better?
  • How much does it show a true picture of search engine optimization?

These are common queries of many brands. If these are your questions as well, this blog is for you. We’ll illustrate how domain authority can govern your SEO strategy in a better way. Let’s explore the same.

What is Domain Authority, and How does it Influence SEO?
What is Domain Authority, and How does it Influence SEO?

What is domain authority?

Domain authority is the metric developed by Moz to predict where a domain appears in SERP results. It compares the domain with the competitors in the industry.

The point is, that Google doesn’t use this metric as a ranking factor. This metric improvement gives no guarantee that your search engine rankings will improve.

On the other hand, domain authority gives a good assessment of how your website will perform in comparison to competitors. Many other SEO tools like SEMrush have developed a similar metric that uses backlinks, and referral traffic to determine authority scores.

If we go officially, there is no such metric. But to get a fair idea of where you stand in the market, this metric helps a lot.

What does a good domain authority score mean for your SEO strategy?

Next, the question arises, how you can check your domain authority score. Open Moz and check your DA by putting your URL for free in link explorer. Moz link explorer is an excellent SEO tool that shows other useful features as well:

  • Unique links from other websites (inbound links)
  • External links (linking domains)
  • The number of ranking keywords for which your domain, subdomain, or page is ranking in the top Google positions.

Further, let’s talk about what it means to have a good domain authority score. Moz ranks domains from 1 to 100. A higher score means your website is performing better.

To assess the score, Moz takes into account both quantitative and qualitative link analysis. High-authority and resource websites like .edu, .gov, or domain ruling in the niche get a higher score. DA score has different relevance for different businesses.

For example, local businesses may have low DA scores but higher rankings. The reason is Google will prefer backlinks from regional websites, local newspapers, and influencers. On the other hand, larger enterprise rankings will get upgraded with backlinks from global sites.

How can you build a strong domain authority?

Till now, we went through all the theory parts. Now, it’s time to put it into practice. Let’s see how to build stout domain authority and use this score to enhance rankings.

For Google, it doesn’t matter if links are pointing toward your site, but what’s their quality. In other words, how much a website relates to your existing content, niche, and industry.

Building good domain authority is not rocket science, but implementing certain measures consistently. Expecting it to work wonders in a day is not realizable.

SEO Audit services streamline your travel for achieving higher website rankings with:

1. Identify your competitor’s backlinks.

Determine your rivals’ backlink profile to see from which sites they are getting maximum backlinks on highly converting pages like landing pages, trending blog content, and the like. Analyze if you can outreach these sites and how?

2. Focus on your content

Without quality content, nobody will prefer to put citations on your website. If you publish content valuable for readers, target buyers, and customers, getting backlinks is a fruit that you earn.

3. Keep the target audience at the forefront.

Your content must be attractive to the core audience from the very beginning till the end. Make your content engaging and shareable for this to go viral with supernova speed.

4. Makeover your old content with any updations

Old content gets rotten in a standstill mode that pulls back your domain authority score. Keep in touch with the latest developments in the online market and make changes accordingly to your existing content. Further, make sure there are not any orphan pages that remain unindexed.

5. Promote your content

Nobody will come to know about your domain if you will not promote it. It becomes more than necessary to spread your content naturally:

  • Intimate your readers about any content through social media channels.
  • Use newsletters, digital PR, and news publish wherever relevant.

6. Prioritize the quality of the backlinks

Follow Google’s mantra for building sturdy domain authority. If there are thousands of backlinks from which one far exceeds in quality, pick that one over the others.

7. Make sure meta robots tags are not choking the flow.

Nofollow tags can stop Google from recognizing backlinks pointing at your website. Remove any of the meta tags for compelling sites.

Key takeaways

Building domain authority is a long-term strategy. It will take patience and effort to achieve a higher domain authority score. But following the steps mentioned above increase your online reputation, and website visibility, and gradually increases traffic to your site.

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