Businesses are increasingly relying on videos to generate brand recognition and move potential clients along the sales funnel.
Explainer videos are one of the most popular forms of marketing video, with 96% of consumers watching one to learn more about a product or service.
How to create a successful explainer video for your company or organization is covered here.
What is an Explainer Video?
The purpose of an explainer video is to explain your company’s product or service. Explainer videos that are well-made may also help you build your brand and explain to potential consumers why they should work with you.
Website homepages, landing pages, prominent product or service sites, and social media feeds are common places to find explainer videos. They may also be utilized in presentations, crowdfunding campaigns, and other events.
Generally, an explainer video costs $5,000 to $35,000 depending upon the project, its length, style, and complexity.
Creating an explainer video has a number of advantages, including:
- A rise in the ranks of organic search
- Retaining the interest and attention of viewers
- Increasing your funnel’s conversion rate
- Content that can be readily shared on social media
How to Make an Explainer Video in 6 Easy Steps
To make an explainer video, you need to follow a definitive process. So, without any further ado, let’s get started.
1. Do a thorough research
In order to create the finest explainer video, you need to conduct preliminary research to guarantee that your video will be as relevant to your audience as possible.
You must have a thorough understanding of the subject matter in order to choose the most effective strategy.
For example, social media monitoring polls to find out what people want to see and Google Analytics may all be used to gather information regarding the topic of the movie.
The following principles should influence your research:
You’re simplifying something that may be difficult to comprehend in order to come up with a straightforward answer.
Step-by-step instructions are being provided for an issue. You’ll have a winner on your hands if you can identify a common issue and develop an explainer video that provides a simple solution.
2. Choose the style and type of explainer video
Whether you’re developing an explainer video to sell a product or service or to explain a product or service, the sort of explainer video you use will vary.
Video types
Here are some basic types of videos:
Animated explainer videos are an excellent way to convey complex concepts in a way that is easy to understand. They’re also useful for demystifying or elucidating difficult concepts.
A Whiteboard explainer video: can be the best option if you’re on a tight budget and want to keep things simple. A hand, a single person, or an animated person draws (and erases) on a white background to explain points in a video narration in this increasingly common format. This is a style that may be both basic and memorable.
Live-action video: which means it’s filmed on camera rather than animated. Use it to show the steps involved in making a tangible product or providing a service to others. Incorporating actual people into your videos might help you connect with your audience on an emotional level.
3. Write the script
Your explainer video’s script is its heart and soul. It doesn’t matter how good your visuals are if you don’t have a solid story to back them up.
You should create the script for the explainer video, even if you’re employing a production crew since no one understands your consumers better than you do.
Always keep in mind that you’ll be working on the script for a long time, so start with something simple. It is vital to keep in mind that explainer videos are a visual medium.
Thus, concepts and narratives are important. It is vital to include visual aspects in your narrative, which may be displayed more clearly on the storyboard.
4. Create a storyboard
An excellent script for your explainer video may be all you need to get started, but relying only on it can leave you with a final result, unlike anything you could have envisioned.
By creating a mock-up of your storyboard, you can make sure that the visuals match your narrative goals.
Before creating a shot list, you may use tools like StudioBinder to construct your own storyboard to better picture the project. This will help you avoid issues that may arise during production.
Filming the explainer video is significantly more likely to follow the script if the important frames are laid out in a storyboard.
5. Do a voiceover
An explainer video has to include audio aspects as well.
It’s possible that a professional voice coach may be required. It’s a good idea to engage a professional voiceover actor for a polished presentation.
You can hire top freelance voiceover talent with Upwork, including those with years of expertise and specialization in a wide range of projects.
6. Create your visual assets
An explainer video will require the creation of a variety of visual elements. Brand logos that move, pictures that are motionless or moving, and more may all be included in these types of visuals. It’s critical to have a strategy in place for creating and storing graphic assets so that they may be used during the editing process.
However, don’t panic if you lack the necessary skills and software to generate graphic assets. In order to locate freelance video editors and animators with the expertise you want on Upwork, simply type in your search criteria.
7. Add visual and sound effects
Of course, an explainer video needs more than simple visuals. It’s a good idea to use music and sound effects to help create the tone of the video.
An appropriate background soundtrack and sound effects should be used in conjunction with a video’s action sequences, such as something lively and contemporary for a youthful audience (for example, a swooshing sound as something is erased from a whiteboard video).
8. Distribute your video
Your explainer video may be posted to your website, a landing page, or one of your social media accounts after it’s finished. Social media advertising geared at those who don’t already know your business might also benefit from this tactic.
Those who don’t want to publish their videos to a video-hosting service, can embed them on their website or share them on social media.
You may use keyword descriptions to help people locate and connect with your film and brand on video-sharing platforms because they have a lot of visits.
Conclusion
In order to be effective, an explainer video has to be succinct, to the point, and relevant to the audience it is intended for. It’s possible to make a high-quality explainer video that fulfills consumers’ demands and promotes brand loyalty while also increasing revenue by following the steps above.
Explainer videos are a powerful weapon in your marketing arsenal if you use the correct resources and consult with a professional.
If you need any help with your explainer video, seek assistance from any professional production company like BuzzFlick video animation company. They have been of providing explainer video production services for a long time.
On this note, we end this blog. We hope this insightful guide will be of great help to you.
Good luck with your explainer video project.
To know further about videos, read our article How Can I Email A Video Larger Than 25mb? and How Can I Send A Video That Is Too Large For Android?